Hello, I’m Khairul
I am mostly a writer. I say ‘mostly’ because no accreditation bodies has actually certifies me as one, so who am I to wear that title. I guess I am someone who writes. Or more accurately, I am someone who talks a lot. So this site here will be a space where I shall continue talking, hopefully in a more structured and coherent manner.
My background is in tech, advertising, and education, among others. I have never stayed in one industry or sector for too long to claim any specializations, but jumping from one to the other does make for many interesting insights and experiences.
Just in case I am going into that loop of perfectionism again when writing, I shall remind myself that my main audience is my lovely wife, with whom I am at my most authentic self.
“That which is the most personal is most common”
- Adair Lara from Naked, Drunk, and Writing
Latest writing:
- AdsGPT - Feb 2026
Archive:
- First month of school - Feb 2025
- Using stories to impart lessons - Jan 2025
- The problem with non-profits - Oct 2024
- Storytelling workshop - Jun 2024
- The lack of Malay content - April 2024
- Tik Tok format for Malay content - April 2024
- Burnout and value mismatch - June 2023
- Bend too far, you’re already broken - April 2023
- Having the right teammate - March 2023
- Nurturing leadership - March 2023
- Malay content landscape in 2023 - Feb 2023
- Leadership archetypes - July 21 2022