This is part of my report on the Malay content landscape on Tik Tok, but I figured that it can also be helpful for NGOs and smaller outfits who want to create their own educational content for marketing purposes.
The following are some of the popular video formats that are proven to work, particularly the talking head format with an average of 100K-300K views per video (keep in mind that most of the publishers mentioned here also have big followings of 200K-300K as of early 2024).
| Type | Description |
|---|---|
| Bite-sized |  |
| Talking head |     |
| News |  |
| VoxPop |  |
| Podcast |  |
Meta
Originally posted on LinkedIn, 1 Apr 2024)