Last month I was asked to prepare a lecture on storytelling in digital media, and this is the deck I’ve used. This lecture is geared towards journalism students who need a guide on how to tell effective stories, from brainstorming ideas all the way to writing endings. It can also be used in any other context that needs storytelling, such as for NGOs coming up with a media piece to pitch to news outlets.
| Deck | Content |
|---|---|
| Cover |  |
| Defining problem |  |
| Identifying audience |  |
| Finding unique angle |  |
| Crafting headline |     |
| Crafting the lead |   |
| Structuring the content |   |
| Crafting the end |  |
| Cultural context |  |
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Originally published on LinkedIn, 14 Jun 2024