By Matthew Housden
Elsevier/Butterworth-Heinemann’s 2005-2006 CIM Coursebook sequence provides you with the full package deal for examination good fortune. Comprising totally up to date Coursebook texts which are revised each year, and loose on-line entry to the MarketingOnline studying interface, it bargains every thing you want to examine to your CIM qualification.
Carefully based to hyperlink on to the CIM syllabus, this Coursebook is effortless, interactive and appropriate, making sure it's the definitive spouse to this year’s CIM advertising path. every one Coursebook is followed by means of entry to MARKETINGONLINE (www.marketingonline.co.uk), a distinct on-line studying source designed in particular for CIM scholars, the place you could:
- Annotate, customize and create in my view adapted notes utilizing the digital model of the Coursebook
- obtain common tutorials on key themes from advertising wisdom
- seek the Coursebook on-line for simple entry to definitions and key strategies
- entry the thesaurus for a complete checklist of selling phrases and their meanings
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