Download E-books Business Intelligence 2.0: Knowledge-Based Services zur automatisierten Analyse der Meinungsbildung im Web 2.0 (German Edition) PDF

By Carolin Susanne Kaiser

Immer mehr Konsumenten nutzen das net, um sich miteinander zu vernetzen und Meinungen zu diskutieren. Der interaktive Meinungsaustausch hat einen hohen Einfluss auf die Kaufentscheidungen der Konsumenten. Im Rahmen dieser Arbeit werden Business-Intelligence-Services zur Unterstützung von Marktforschung und advertising im net vorgestellt. Datengrundlage bilden die sozialen Meinungsbildungsprozesse im net 2.0, die mittels Mining-Services analysiert und von Monitoring-Services fortlaufend überwacht werden. Frühwarn-Services erlauben die frühzeitige Warnung im Fall kritischer Situationen. Entscheidungsunterstützungs-Services geben Empfehlungen bei der Auswahl geeigneter Maßnahmen zur Beeinflussung der Meinungsbildung.

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