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By John M. Dobson

Bulls, Bears, growth, and Bust: A historic Encyclopedia of yankee enterprise strategies interprets the language of commercial in an enticing, compelling means. From mercantilism to microchips, indentured servants to enterprise capitalists, William Penn to invoice Gates, this distinct lexicon offers basic readers with an available advent to the vernacular of the yank enterprise neighborhood, whereas delivering enterprise execs with a convenient source for speedy authoritative answers.

Divided into 5 chronological sections, Bulls, Bears, increase, and Bust levels from colonial occasions to the current, charting the dramatic historical past of commercial thoughts and associations within the usa. It comprises over two hundred topical entries that outline business-related phrases and clarify their relevance to American company and monetary background. furthermore, each one part offers information regarding the folk at the back of the signature advancements in American enterprise (innovative thinkers and marketers, namesakes of established businesses, key political figures).

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